With the Acquisition of WynnBET, Caesars Increases its Online Casino Presence in Michigan • CasinoWatch Michigan

In February, Caesars (NASDAQ: CZR) announced a move to strengthen its presence in one of the country’s hottest online casino marketplaces.

Recently, the company finished the transfer. Caesars has bought WynnBET’s online gaming operations in Michigan. Michigan is one of only three states in the US online casino sector that generates $200 million in iGaming revenue per month.

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During the acquisition process, Caesars renewed the contract with WynnBET’s gaming partner, the Sault Ste. Marie Tribe of Chippewa Indians. In a news release, Caesars Digital President Eric Hession expressed gratitude for the process:

“Caesars Entertainment wishes to thank the Sault Ste. Marie Tribe of Chippewa Indians and Michigan Gaming Control Board for their cooperation throughout this process.”

Caesars announced in its acquisition announcement that it will continue to operate the existing WynnBET platform and that clients should not see any interruptions.

Caesars’ Ownership of WynnBET Michigan is All About its Client Base

Seven states have active iGaming marketplaces, and Nevada additionally offers online poker. Michigan, New Jersey, and Pennsylvania are the top three states for internet casinos.

All three frequently win more than $180 million per month. Over the last two months, Michigan internet casinos have generated more than $400 million in revenue.

In a highly competitive market, operators gain benefits in various ways, one of which is a customer base. Big-name firms like FanDuel, DraftKings, and Caesars may rely on their brand name’s prominence. In contrast, smaller brands like WynnBET must be inventive in recruiting customers.

As Caesars did, finding clients is much easier when you can acquire a competitive operator. When Caesars announced the acquisition in February, SVP Matt Sunderland explained the company’s motivation:

“As we continue to grow our iGaming franchise, the assumption of WynnBET’s iGaming operations in Michigan allows us to delve into a significant market and customer base, providing an essential step forward in growing our digital products and offering players more ways to play.”