On Monday, Caesars Casino Michigan secretly changed its name to Caesars Palace Casino Michigan. The name change is an aspect of Caesars Entertainment’s aim to differentiate its online casino product from the Caesars Sportsbook app, which has a limited casino.
Along with a new moniker, the new Michigan online casino has a more extensive game library and a direct link to its Caesars Rewards program. Can Caesars’ new strategy help it become a top-five online gambling site in Michigan?
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On Monday, Caesars Palace Online Casino Michigan Went Live
On Monday, Caesars announced the soft launch of its new online casino, waving its green flag in Pennsylvania, West Virginia, and Michigan. It is also offered in the province of Ontario. Overall, Caesars intends to go live in all six jurisdictions where it holds an online casino license.
On Monday, Caesars Casino Michigan secretly altered the title to Caesars Palace Casino Michigan. The name change is part of Caesars Entertainment’s effort to distinguish its online casino offering from the Caesars Sportsbook app, which only includes a small casino.
The newly launched Michigan online casino boasts a more expansive game catalog and an immediate connection to its Caesars Rewards program, in addition to a new name. Can Caesars’ fresh approach help them become a top-five Michigan online gambling site?
Caesars Palace Online Casino Michigan Went Up on Monday
Caesars announced the soft launch of its new online casino on Monday, waving its green flag in Pennsylvania, West Virginia, and Michigan. It’s also available in the entire province of Ontario.
Overall, Caesars aims to launch its online casino in all six jurisdictions in which it holds a license.
“Our new iCasino product Caesars Palace online has been launched in multiple states and awaiting regulatory approval in the others,” said Caesars Sports and Online Gaming President Eric Hession on Tuesday during the company’s second-quarter investor call. “The new iCasino product offers significantly better product and improved marketing capabilities, all coupled with the enticing benefits of Caesars rewards.”
Caesars Casino Michigan was originally only available as an add-on to the online sportsbook. Caesars Palace Casino is a different app from Caesars Sportsbook & Casino that will keep its present name and platform.
The casino function is going to stay on the Caesars Sportsbook Michigan & Casino app but will no longer incorporate Caesars Palace Casino’s increasing game catalog.
The new online casino is intended to make it easier for players to transfer loyalty points or utilize them in person at Caesars facilities.
What Services Does Caesars Palace Casino Michigan Provide?
While the structure of Caesars Palace Casino is identical to that of Caesars Casino, there is a noticeable variation in game offerings and the way it presents accessible games. In regards to game count, Caesars was towards the bottom of Michigan’s 15 online casinos in June, with only 234 total selections.
Caesars Palace Casino has significantly raised its gaming total in its new structure, achieving well over 500.
“It’s a casino-first admission into our digital business,” said Tom Reed, Chief Executive Officer and Director of Caesars Entertainment. “And in terms of capabilities, bonusing, division, proprietary games, and live dealer, it is light years over what we’ve been operating under.”
Caesars Palace Casino’s enlarged gaming repertoire includes additional exclusive games, more excellent table games, better live dealer games, more jackpots, and more than twice the number of slots. Here is Caesars Palace’s most recent gaming count:
- 11 “New” Games
- 8 exclusives
- 15 live dealers
- 23 jackpots
- 7 for video poker
- 37 Table Games
- Slots: 486
Caesars has verified that casino access will remain available indefinitely on the Caesars Sportsbook & Casino app.
Caesars Hopes to Boost Michigan’s Online Casino Status
While Caesars Casino Michigan was far from a flop, it was also not a prominent player in the state’s iGaming sector. Caesars has made $120.5 million in revenue in Michigan over the course of its existence. It places the state seventh all-time in terms of online casino income.
Comparing that to Caesars Sportsbook, which has definitely established itself as the state’s fifth-best sportsbook. It has $681.6 million in online handling over its lifetime. In recent months, it has even surpassed Barstool in terms of online handles.
Caesars hopes that its online casino will achieve similar outcomes as its sportsbook. The first step is the creation of Caesars Palace Casino.
“We are fully aware that the iCasino space has seen significant competition.” “We don’t expect just to come in and run everyone over,” Reeg explained. “However, we believe we have the product to begin to build market share, and incorporating it into Caesars Rewards has been and is going to be powerful for that business.”
Can I Transfer my Caesars Casino Account to Caesars Palace?
Customers who have a Caesars Casino Michigan account are going to be able to check in to Caesars Palace Casino using the same credentials and bankroll.
They can also earn more Caesars Rewards points by participating in online casino games. These points can be redeemed for online casino bonus funds, discounted rates at Caesars hotels or events, or Caesars goods.
Will the Conversion to Caesars Palace Casino Michigan be a Success?
Caesars has clearly caught up with the times and recognized the value of a great online casino application. Online casinos generate significantly more money than online sportsbooks, but Caesars has chosen to focus on the latter.
Online sports betting, on the other hand, is available in many more states than online casinos. However, with iGaming gaining traction in additional states in the coming years, it’s a wise time to start placing more eggs in that basket.
We’ve seen BetMGM’s success with its online casino, along with what that means for the company’s total profitability in Q2. Caesars plans to launch its new online casino service soon. Though it won’t put in the same promotional effort as the sportsbook’s launch, it’s become an obvious goal for the corporation.
“You should expect us to be visible in regards to promoting the app, but nothing anywhere close to the results you saw when we launched the sports app,” Reeg added. “I would describe it right now in iCasino as being invisible for the last couple of years from a marketing standpoint, but it will now become apparent in the next month or so.”
Caesars additionally views this initiative as a means of achieving an excellent end to its business plans for 2023.
“You should be expecting the third quarter for our online company as a coin flip as to what side of break-even we’re on, but we will be close,” Reeg added. “Your fourth quarter ought to be a significant improvement.” Then we should be optimistic from then on.”
Time will tell if these expectations come true, but the August revenue report could serve as a good indicator of how Caesars Palace Casino will do in Michigan.