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MGM Looks to Boost Fortunes Via Joint Retail and Online Slot Launch

This week, efforts to create a seamless interaction between online and land-based casinos took another step forward. BetMGM and MGM Grand Detroit have released the Rakin’ Bacon Odyssey, a slot game available both online and in-person.

Customers, particularly those living in the Detroit region, can play the game online at home before walking into the casino to play the identical slot. The No. 1 retail casino in Michigan and the former No. 1 internet casino have teamed up to reclaim the top spot in both categories.

How a Multichannel Approach Can Benefit BetMGM Online Casino

MGM Grand Detroit comfortably dominates the Detroit casino industry, with over $200 million in revenue through April. After leading the industry for 39 months in a row, BetMGM is trying to reclaim its position as the best Michigan online casino.

The operator lost the top spot after FanDuel outperformed it in online casino revenue in March and April. Michigan is critical to MGM’s gaming fortunes because of the popularity of both its retail and internet casinos.

The success of MGM Grand Detroit and the Rakin’ Bacon Odyssey slot may tempt gamers to continue playing the game from home on BetMGM’s online platform. The title is a 3×5 slot that grows to 6×5 during the bonus feature, with 7,776 ways to win.

BetMGM is behind FanDuel by less than $1 million despite coming second in April online casino revenue. The two platforms are set to compete for the top place for months.

BetMGM’s VP of Gaming and Content, Oliver Bartlett, feels the Great Lakes State is an ideal market for this approach. He said in a statement:

“Rakin’ Bacon Odyssey is an excellent demonstration of BetMGM’s omnichannel edge. We are extremely delighted to be the exclusive online home of the most recent edition of this famous game in Michigan, which has proven to be the leading state for iGaming.”

Rakin’ Bacon Odyssey is Only Offered in Michigan, both Online and Retail

Making the popular Rakin’ Bacon Odyssey available in all verticals demonstrates that the MGM brand prioritizes an omnichannel experience for gamers. With MGM Grand Detroit as the state’s apparent retail casino leader, the new agreement might help raise income at the BetMGM MI online casino.

PlayAGS, the company behind Rakin’ Bacon Odyssey, specializes in designing omnichannel experiences for operators. Zoe Ebling, PlayAGS VP of Interactive, emphasized the necessity of an omnichannel strategy in a press release:

“We are excited to announce the debut of Rakin’ Bacon Odyssey in Michigan with BetMGM, a significant extension of our renowned ‘golden pig.’ This launch emphasizes AGS’s unique position as a leading provider of the omnichannel experience.

“Our commitment to seamless, cross-platform gameplay distinguishes us in the market, allowing us to provide exceptional gaming experiences that bridge the gap across land-based and online venues.

“By collaborating with BetMGM, we are not just following industry trends but shaping them and setting the gold standard for omnichannel innovation. This initiative is a significant step forward in connecting with players in new ways, demonstrating our leadership in altering the gaming landscape.”

The coming months will be crucial for BetMGM. If this method is successful, the corporation may pursue more omnichannel prospects.