Fourth is a good place to be, but it appears to be a lonely position for BetRivers. Little River Casino’s Michigan online casino operation is doing well when it comes to revenue.
It is currently ranked fourth out of 15 internet operators. It is behind the major three but handily outperforms the fifth-place contenders. So, while it may not receive as much attention as the gambling companies listed above, BetRivers still has a strong presence in Michigan.
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BetRivers is in Fourth Place by Over $80 Million
BetRivers may have a large mountain to climb to reach the top of Michigan’s online casino business, but it can still be looked down on by most. BetRivers Casino Michigan has produced $270.5 million in online casino revenue in its lifespan. It accounts for 6.3% of the state’s market share.
That may not seem like much, but when it comes to money, it’s undoubtedly an excellent place to be. BetRivers could one day catch up to DraftKings Casino Michigan ($726 million). Still, it’s also unlikely to reach Golden Nugget Casino Michigan ($191.7 million) very soon.
As 2023 Comes to a Close, BetRivers is Reaching New Heights
BetRivers Michigan, like its competitors, plans to increase revenue in 2023. BetRivers had $91.7 million in 2023 online casino income through the year’s first ten months. It is more than $5 million higher than where it was at this period last year ($86.3 million).
Its revenue in 2023 is the same as it has been throughout its history in Michigan, ranking fourth in the state. While its year-to-year growth is weaker than some of its top competitors, BetRivers’ most recent results should be encouraging.
- August: $10.54 million
- September: $9.55 million
- October: $10.63 million
BetRivers’ monthly revenue surpassed $10 million for the first time in August. At the time, the September total was the third-highest. When BetRivers set a new record in October, it dropped to fourth place.
The August-October combined amount of $30.72 million is 16.2% more than the same months in 2022 ($26.44 million).
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In 2024, Where may BetRivers Go?
With such an excellent conclusion to the year, BetRivers is on the right road into 2024. Online casinos in Michigan have yet to peak as revenue rises yearly.
The state’s annual revenue will exceed $1.8 billion. It might make a bid for $1.9 billion. BetRivers’ annual revenue reached $104.3 million in 2022, surpassing the $100 million barrier. This year, they plan to generate more than $110 million in income.
BetRivers needs to retain a $10 million+ monthly total if it can find ways to introduce more games and creative products and tempt new consumers with jackpot offerings and exclusive promos.
While each year has ups and downs, BetRivers Michigan should exceed $120 million in online casino revenue by 2024.