One operator has distinguished itself from the rest in Michigan’s thriving online casino business.
While several of the 15 online casino sites might claim success, one can claim to be the apparent market leader in Michigan.
Then there’s BetMGM Michigan and everyone else. BetMGM has put together a winning combination that hardly any other Michigan online casino has successfully reproduced, with more than double the income of its nearest competition.
So, what exactly is BetMGM’s secret ingredient? It’s not as complicated as you would assume.
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How Successful has BetMGM Michigan been?
BetMGM Michigan has been the state’s undisputed leader in online casino revenue. BetMGM’s Michigan gaming statistics are pretty interesting.
BetMGM has generated $1.26 billion in income since its inception in January 2021 and will continue to do so until May 2023. It represents 36.3% of the state’s market share. FanDuel is the closest competition, with $597 million in revenue.
Since April 2021, BetMGM has generated at least $18 million more revenue than its nearest competitor.
BetMGM has had at least $40 million in monthly online casino revenue for 21 straight months. Four of the 15 online casino operators have yet to reach the $40 million mark in lifetime online casino earnings. No other Michigan online casino operator has ever made $40 million in a single month.
What Makes BetMGM Stand Out from Other Michigan Online Casinos?
The reasons BetMGM Casino Michigan has been able to outperform the Michigan online casino competitors are relatively straightforward.
Launched and Established
BetMGM Michigan turned out as ready as any other operator to go live on January 22, 2021. That was the day Michigan legalized online gambling, including online casinos and sportsbooks.
BetMGM launched with a solid overall gaming selection and one of the best sign-up bonuses available at the time. BetMGM provided a free sign-up bonus of $25 and a deposit match of up to $1,000.
Because of the relationship with the MGM Grand Detroit, the BetMGM brand was widely established previous to its introduction. When compared to MotorCity Casino collaborating with FanDuel and Hollywood Casino at Greektown working with Barstool, it gave BetMGM an advantage in terms of online operator name awareness.
The Most Extensive Gaming Library
Not a single Michigan online casino has ever been able to match BetMGM’s income, and the same can be argued for its game selection.
BetMGM currently has over 1,100 games available. Only BetRivers Casino has more than 1,000 games. BetMGM’s game offerings nearly quadruple those of FanDuel (586) and DraftKings (653).
BetMGM not only has the most games, but it also has the most slot games, exclusive games, jackpot games, and table games.
Poker at MGM Resorts
BetMGM is also one of the handful of casinos in Michigan that offers online poker. Only PokerStars and Caesars (WSOP) offer online poker in their online casinos. Each month, online poker money is added to the total online casino revenue in Michigan.
With poker only offered through three operators, BetMGM has a significant advantage over other prominent casino rivals that do not provide the game.
We’ve seen how interstate poker contributed to PokerStars’ income projections for 2023. If BetMGM is able to obtain interstate gambling legislation, it will just add to its already astounding revenue totals.
Offer and Promotions
Many Michigan online casinos have yet to strike the appropriate balance in terms of player promotions. While sportsbook incentives are common, online casino promos might be challenging to find. BetMGM has found a means to travel that challenging route successfully.
BetMGM has provided the most promotional cash to their clients over the last two and a half years. It amounts to $123 million, which is well over double the next closest competitor. BetMGM has also done an excellent job with cross-promotions.
BetMGM makes the most of its online betting platform, whether it’s winning a free sports bet by enjoying a specific slot or earning casino credit by gambling on a specific sporting event.
Let’s face it; no one would use BetMGM Michigan if they weren’t winning. BetMGM has grown its customer base by offering some of the most significant prizes in Michigan each year.
Just last week, BetMGM stated that it has already granted $75 million in progressive jackpots for the few jurisdictions that have licensed online casinos during the first half of 2023. It includes a $2.8 million top prize for a lucky New Jersey gamer.
BetMGM has paid out six progressive jackpots totaling more than $500,000 in Michigan alone this year. BetMGM paid out $104 million in progressive jackpots last year. The website is on track to break that record in 2023.
When you look at all of the data, it’s clear to see why BetMGM Michigan is where it is. Check for the majority of games! Check on the majority of promotions! Check for the highest payouts!
It is not always necessary to have a complicated mathematical answer. It all comes down to what is straightforward and effective. BetMGM Michigan is superior to the competition, and they are well aware of it.